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Over 50% of Returning Binance Users Make a Second Deposit Within 16 Days ๐
How long does it take for Binance users to make their second deposit? Are they actively trading, or are they making a one-time deposit and holding it for a longer investment cycle? Hereโs what the data shows. It reflects the percentage of users who return (measured by making a second deposit) on a specific day after their initial deposit. One key insight: Binance's user retention is front-loaded. Most recurring users make their second deposit just a few days after the first. Iโve excluded cases where both deposits occurred on the same day, which often represents users testing the platform by sending a small "dust" amount before transferring the full amount. Some interesting takeaways: ๐น Nearly 10% return on Day 1, showing immediate trading interest ๐น By Day 7, one-third of users have already reloaded ๐น By Day 16, over 50% of returning users have made a second deposit ๐น After Day 19, the return rate drops below 1% daily This behavior suggests that Binance is widely used for active trading, with a strong share of users returning quickly to continue engaging with the platform.